We’ve created #LiveMoreDoMore and we hope all our friends, partners, residents and visitors embrace it.
We’re lucky to live in such a beautiful place, and we should never be ashamed of it. But…
Young people are imagining
their futures elsewhere.
We need to show them that they can forge the kind of lives they are looking for right here and that’s what this easy to use hashtag does.
The Live More, Do More campaign needs to be experienced to be truly believed. One of the quickest, simplest and best ways to do this is via user-generated content.
By using a simple hashtag, like #LiveMoreDoMore, it means that stakeholders, tourism partners and visitors can all push out ‘on brand’ campaign messaging.
By adopting the #LiveMoreDoMore all content will be collated together, our experiences shared and lives enriched.
Along with the strategy, we also have a suite of campaign logos, colours, fonts, lock-ups, icons, photography and film.
You can follow these to the letter or be as creative as you like (within our guidelines). Let us know your plans and how we can help.