The Lakes & Dales is an optimistic and empowering expression of potential. We want people to know that anything is possible here. And we want to share it far and wide.
No matter where you live, young people are the future. It’s vital for the Lakes & Dales to attract young people, as well as retain them.
44%
Fewer 16–34-year-olds than the national average.
Now more than ever is a time for people to recognise all that the Lakes & Dales have to offer. Using culture as a catalyst, we can inspire residents and visitors to look at the area with a different perspective.
We need to show people that they can forge the kind of lives they are looking for right here. That’s what Live More, Do More is all about.
We need to show people that they can forge the kind of lives they are looking for right here. That’s what Live More, Do More is all about.
Only in the Lakes & Dales can you live more and do more.
This is a place where opportunity lives around every corner, and around every mountain and lake! Living and working here is an adventure. You only have to look around you to see you don’t need to be in a city to progress your career, to be creative, to bring up a family, or to find something unforgettable to do at the weekend.
We’re building a bigger and better brand for the Lakes & Dales as a whole. One that instils pride and a sense of place, motivating people to be a part of who we are.
While we have a logo and strapline that can be used and adapted in different ways, that’s not enough to capture the true spirit of this fantastic region.
This place is the brand. And for us to give people a true sense of what we’re about, we need to inject the essence (our values) into how we speak and write about it.
