The Campaign

#LiveMoreDoMore

The Campaign
#LiveMoreDoMore

The Idea

The brand campaign harness the power of the young people & its stakeholders by enharnising the experiences that enrich people’s lives.

This instills price and a sense of place by creating a content driven campaign with the UGC to promote Lakes & Dales as a cultural place, full of experiences that provide maximum value in terms of longevity and ROI. Using culture as a catalyst the campaign will inform, engage and inspire existing and returning yournger residents and visitors to have a different perspective of the area.

Our Tone of Voice

The brand campaign harness the power of the young people & its stakeholders by enharnising the experiences that enrich people’s lives.

This instills price and a sense of place by creating a content driven campaign with the UGC to promote Lakes & Dales as a cultural place, full of experiences that provide maximum value in terms of longevity and ROI. Using culture as a catalyst the campaign will inform, engage and inspire existing and returning yournger residents and visitors to have a different perspective of the area.

Our Tone of Voice.
Our copy speaks to young people clearly, our tone of voice reflecting our values; inspiring, energising and open.
Remember to think about the target audience and what language appeals to them. For example, when aiming at young people in the area, use words that inspire and showcase opportunity. We want to promote the Lakes and Dales as an exciting place for young people to live, so we want our tone of voice to reflect that!

Tips & Tricks

Tips & Tricks

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