If you communicate about our region, this toolbox is for you.
We all have an important and exciting job to do – to put the Lakes & Dales on the map in an inspiring new way. Whether you’re getting people to come to an event; you’re searching for new employees; or you work in tourism or hospitality, whatever your skills or sector, this toolbox is for you.
Maybe you haven’t worked with a brand strategy before. That’s okay. We’ve made it simple, flexible and free – it’s designed to help all of us work together for the good of our region. Rather than concentrate on a single town, we’re taking a broader, more regional approach. From Skipton to Grasmere, infrastructure is improving and integration is easier than ever before. The business structure, the labour and housing markets, leisure and culture of the Lakes & Dales are all part of our story. The job of this toolbox is to make that story clear and compelling.